Sell Diamonds & Diamond Jewelry in Naples
Engagement rings, eternity bands, studs, tennis bracelets, and loose stones — certified or not. A private evaluation with the math explained openly, and payment the moment you accept. Selling a diamond is often personal; we keep it unhurried and entirely on your terms.
What a diamond is really worth when you sell
The number on an old insurance appraisal is a retail replacement value — roughly what a jeweler would charge to sell you a new one. Resale is a different market, and anyone who won't say so is setting you up for disappointment. What actually drives your offer:
The stone
The 4Cs, seen honestly
Carat, cut, color, clarity — measured with loupe and gauge in front of you. GIA certificates help, and we coordinate GIA verification for significant stones, but an uncertified diamond is still very sellable.
The market
Real resale demand
Shapes and sizes move differently — a one-carat round sells faster than a three-carat marquise. We buy against today’s actual market, not a chart from a decade ago.
The mounting
Gold counts too
The setting is weighed and priced as gold at live spot — added to the stone value, never ignored. Signed pieces (Tiffany, Cartier) are priced as pieces, not parts.
Sold on life's timeline
Engagement rings after a divorce, a solitaire that came with an inheritance, an upgrade that left the original in a drawer. Whatever brings you in, the evaluation happens in private, at your pace, with no judgment and no pressure — and you leave with payment in hand or your ring still on your finger, never a maybe.
Selling Diamonds FAQ
How much can I sell my diamond ring for?
It depends on the stone’s carat, cut, color, and clarity, the current resale market for its shape and size, and the gold in the mounting. That is why we evaluate in person and explain each factor — a real number beats an online guess. The evaluation is free.
Do I need a GIA certificate to sell a diamond?
No. A certificate helps confirm what a stone is, and we coordinate GIA verification for significant diamonds, but we regularly buy uncertified stones — we grade them in front of you.
Why is the offer less than my insurance appraisal says?
An insurance appraisal states retail replacement value — what a jeweler would charge to sell you a new equivalent, at full margin. Resale is a different market, and any buyer’s honest offer will be below that paper number. We would rather explain the difference than surprise you with it.
Do you buy lab-grown diamonds?
Yes. Lab-grown resale values are a fraction of natural-diamond values — production keeps getting cheaper, and the resale market prices them accordingly. We will price yours honestly against that market and show you exactly how we got there.
Where can I sell an engagement ring in Naples?
At our Shirley St showroom in North Naples — walk in during open hours, or book a private appointment, including home visits across Southwest Florida. Tested, weighed, and priced in front of you, paid on the spot.
Selling more than diamonds? We also buy gold, sterling silver, and estate jewelry.
Ready for an honest number on your diamond?
Free, private, no-obligation evaluation — at the showroom or in your home.