Sell Gold in Naples, FL
We buy gold jewelry, broken chains, coins, and bullion — one piece or a whole collection. Free evaluation at our Naples showroom, with immediate payment when you accept our offer.
Calls answered 9 AM – 6 PM, every day
Current Gold Spot Price
Spot price is the live market starting point for gold. We verify the karat, weight, and form of your items, then explain how the current market translates into a clear offer.
Gold
$4,379 /ozItems We Acquire
We purchase a wide variety of gold assets, regardless of their condition. From pristine investment coins to broken jewelry and industrial scrap.
Bullion & Coins
Sovereigns, Eagles, Krugerrands, and bars of any weight or mint.
Fine Jewelry
Designer pieces, wedding bands, necklaces, and heirloom estates.
Scrap & Broken
Damaged items, single earrings, and tangled chains are still highly valuable.
Dental Gold
Crowns, bridges, and dental alloys. We provide competitive payouts for all dental gold.
Selling more than gold? We also buy sterling silver and estate jewelry.
Decoding Gold Markings
Understanding the purity of your assets is the first step in a professional estate evaluation. Use our guide to identify standard markings.
The highest purity possible. Characteristically soft and bright orange-yellow. Common in bullion and investment bars.
Standard for sovereign coins and traditional high-end Indian and Middle Eastern jewelry designs.
The luxury standard for fine jewelry. Marked as '18k' or '750'. Balanced durability and rich color.
The most common hallmark in North America. Marked '14k' or '585'. Ideal for everyday wear pieces.
The minimum standard to be legally called 'gold' in many regions. Highly durable due to alloy content.
Want the full math? Read what your gold is worth — the weight × purity × spot formula with a worked example — or our hallmark guide to find out what you have.
Go deeper
Reading the Marks on Your Gold
Marks are small and easy to miss — inside a band, under a clasp tongue, on the tiny tag of a chain. Our illustrated guide shows what 10K, 14K, 18K and 14KP look like; 585, 750 and 375; gold-filled, HGE and vermeil; British hallmarks; the Cartier and Tiffany signatures; and the PT950 that is not white gold.
Read the full gold marks guide → 31 photos, each one expandable
Unmarked or Vintage Gold
Not all gold bears a legible hallmark, especially antique or custom-made pieces. We verify composition with onsite acid and electronic testing at your appointment, and arrange offsite, non-destructive XRF analysis through trusted lab partners when needed.
XRF Spectrometry
Offsite X-Ray Fluorescence (XRF) provides a precise chemical breakdown of alloys without removing any metal from your item.
Acid & Electronic Testing
Onsite at your appointment, we use professional touchstone acid testing and electronic verification to confirm purity levels.
On-site & lab testing
Selling Gold FAQ
How do you price gold?
Spot price is the live market starting point. We verify the karat, weight, and form of each piece in front of you, then explain how the current market translates into a clear offer — the same numbers you can follow on our live prices page.
Do you buy broken, damaged, or unmarked gold?
Yes. Damaged items, single earrings, and tangled chains are still gold and still valuable. Unmarked or antique pieces are verified with onsite acid and electronic testing at your appointment, with offsite XRF analysis through trusted lab partners when needed.
Do you buy dental gold?
Crowns, bridges, and dental alloys are real gold alloys and we buy them — but dental alloys vary widely, and the exact karat cannot be determined in the shop. We send dental gold out for testing to establish the exact karat before we buy, and the offer is set from that result rather than an estimate.
Do you buy gold-plated or gold-filled jewelry?
We will identify it for free so you know for certain. Priced by gold content, plated pieces carry effectively none and gold-filled only a trace, so neither is bought as gold — but a plated piece can still be signed, antique, or collectible, and that is a different conversation.
Do you buy gold coins and bullion?
Yes — Sovereigns, Eagles, Krugerrands, and bars of any weight or mint, priced from the live spot market once weight and purity are verified in front of you.
Do I need an appointment to sell gold in Naples?
No. Walk into our Shirley St showroom in North Naples during open hours, or book a private appointment — including home visits across Southwest Florida. Tested, weighed, and priced in front of you, with immediate payment.
Selling more than gold? We also buy sterling silver and estate jewelry.
Confidentiality & Expert Service
Visit our Naples showroom during open hours or arrange a private home visit. We test and weigh your gold, explain the offer, and pay when you accept.